255
مشاهدة
0 يشاهد الآن
متاح لمشاريع جديدة
islam Hatem
Media Buying Manager & E-commerce Performance Marketing
تواصل الآن
8+
سنوات
7
منصة
4
أداة
9
قطاع
إنجازات وأعمال
Khaled Khoshala For Industry & Trading Co. (Avanti)
Spearheaded the company’s strategic transformation from an exclusive B2B model to a highly profitable B2C e-commerce powerhouse in 2020. I built and executed the digital blueprint from the ground up, turning a digital experiment into a core revenue stream that fueled the company’s offline expansion to 12 retail branches across Egypt.
Key Contributions &Achievements:
Strategic Growth: Initiated and led the complete B2B-to-B2C transformation, directly driving the consumer demand that enabled nationwide retail expansion.
Omnichannel Media Management: Built, managed, and scaled high-converting campaigns across Meta, Google, TikTok, and Snapchat, successfully managing a monthly ad spend exceeding 250,000 EGP.
Advanced Tracking Infrastructure: Designed the full measurement stack from scratch, implementing Google Tag Manager, Server-Side tracking, and Meta Conversions API (CAPI).
Performance Optimization: Consistently achieved EMQ scores of 9.0+ through advanced CAPI optimization, ensuring accurate attribution and highly scalable, profitable growth.
Spearheaded the company’s strategic transformation from an exclusive B2B model to a highly profitable B2C e-commerce powerhouse in 2020. I built and executed the digital blueprint from the ground up, turning a digital experiment into a core revenue stream that fueled the company’s offline expansion to 12 retail branches across Egypt.
Key Contributions &Achievements:
Strategic Growth: Initiated and led the complete B2B-to-B2C transformation, directly driving the consumer demand that enabled nationwide retail expansion.
Omnichannel Media Management: Built, managed, and scaled high-converting campaigns across Meta, Google, TikTok, and Snapchat, successfully managing a monthly ad spend exceeding 250,000 EGP.
Advanced Tracking Infrastructure: Designed the full measurement stack from scratch, implementing Google Tag Manager, Server-Side tracking, and Meta Conversions API (CAPI).
Performance Optimization: Consistently achieved EMQ scores of 9.0+ through advanced CAPI optimization, ensuring accurate attribution and highly scalable, profitable growth.
Skills & Expertise
المنصات
Facebook
Google
TikTok
Snapchat
Twitter
LinkedIn
YouTube
Tools / Stack
GTM
GA4
Enhanced Conversions
AppsFlyer
Tracking Expertise
Server-side tracking
CAPI
GA4 events
UTM governance
Enhanced Conversions
Preferred Sectors
E-commerce
Fintech
Health & Wellness
SaaS
Automotive
Travel
Food & Beverage
Gaming
Services
حجم الميزانيات المُدارة
$10k-50k /mo
المسيرة المهنية
-
Eco For HealthyPerformance Media BuyerJan 2026 - Present
-
E-WAVEPerformance Media BuyerJan 2023 - Present
-
Waves SAMedia BuyerFeb 2021 - Dec 2023
-
Hurghada EstateMedia BuyerMar 2020 - Jan 2023
-
Khaled Khoshala for Industry and TradingPerformance Media BuyerJan 2020 - Mar 2026
الخدمات المقدَّمة
Performance Media Buyer & Tracking Architect for E-commerce Brands.
I help e-commerce businesses scale profitably by bridging the gap between high-performance advertising and bulletproof data infrastructure. While most advertisers focus only on the creative, I build the technical foundation that ensures every dollar spent is tracked, attributed, and optimized for maximum ROI.
My expertise is centered on the technical layer of modern marketing: implementing Server-Side tracking via Google Tag Manager and Stape.io, Meta Conversions API, and full-funnel measurement accuracy. I specialize in Shopify and Salla ecosystems, consistently achieving Event Match Quality (EMQ) scores of 8.0+ to bypass signal loss and iOS restrictions.
What I bring to the table:
Full-stack growth management across Meta, Google, TikTok, and Snapchat.
Advanced Server-Side GTM & CAPI setup for precise attribution.
Scaling strategies built on clean data and profit-first metrics, not vanity KPIs.
Deep integration knowledge of Shopify and Salla platforms.
I help e-commerce businesses scale profitably by bridging the gap between high-performance advertising and bulletproof data infrastructure. While most advertisers focus only on the creative, I build the technical foundation that ensures every dollar spent is tracked, attributed, and optimized for maximum ROI.
My expertise is centered on the technical layer of modern marketing: implementing Server-Side tracking via Google Tag Manager and Stape.io, Meta Conversions API, and full-funnel measurement accuracy. I specialize in Shopify and Salla ecosystems, consistently achieving Event Match Quality (EMQ) scores of 8.0+ to bypass signal loss and iOS restrictions.
What I bring to the table:
Full-stack growth management across Meta, Google, TikTok, and Snapchat.
Advanced Server-Side GTM & CAPI setup for precise attribution.
Scaling strategies built on clean data and profit-first metrics, not vanity KPIs.
Deep integration knowledge of Shopify and Salla platforms.
نتائج ومؤشرات أداء
العملاء
Tree Nursery
Abou Mazen
step up travel
بيت المعداوى
المعداوي سيراميك
Gul Beauty
واحة زايد
مركز عناية الأورام
Dr. Ghada
OrthoHouse
Voyage Dental
Avanti
Eco Healthy
Koora Break كورة بريك
Chicks4Kids
Shawerma Halab - شاورما حلب
Babel Barbershop
DCS
Miracle ERP
العثيم مول
سافوري لاند
Snow City
DCarbon Global